Interesting post about the demise of BMW

Kinja'd!!! "Nauraushaun" (nauraushaun12)
03/06/2019 at 17:22 • Filed to: None

Kinja'd!!!0 Kinja'd!!! 17

!!! UNKNOWN CONTENT TYPE !!!

There’s an argument to be made I think that they’ll be fine.

Bland is good. Bland cars are the way of the world. It’s what the people want. Every brand will become an SUV brand. BMW will retain a sporting image for years to come and that will be good enough for the average ignorant consumer. In the same way that Mercedes don’t define themselves with amazing quality the way they once did, and Citroën don’t differentiate with wacky Frenchness the way they once did, and Subaru don’t build the kind of outdoorsy stuff they once did. All these ideas have been heavily diluted but nobody has noticed.

Good points in the article though. Their great differentiator is especially unsuited to this world. 


DISCUSSION (17)


Kinja'd!!! farscythe - makin da cawfee! > Nauraushaun
03/06/2019 at 17:37

Kinja'd!!!0

your point sucks and i hate it

its not wrong tho

our future is bland just shy of boring self driving cars that do everything well enough.....

(oh wait i guess their point sucks but isnt wrong my bad)


Kinja'd!!! Nauraushaun > farscythe - makin da cawfee!
03/06/2019 at 17:46

Kinja'd!!!1

I’m sorry. I hope I’m wrong. Lotus and TVR and Alpine are doing good work!

My saving grace is that even if cars disappear completely, I expect that I’ll be able to drive the cars I want to drive until my death.


Kinja'd!!! farscythe - makin da cawfee! > Nauraushaun
03/06/2019 at 17:49

Kinja'd!!!0

oh no worries mate

i dont think you’re wrong tho... the companys follow the money

me... i’ll never drive a new car anyway... so as long as the powers that be allow me too ill be ok


Kinja'd!!! gettingoldercarguy > Nauraushaun
03/06/2019 at 17:57

Kinja'd!!!0

People haulers have been here before, the SUVs  too will die off. Once children who grew up with their parents and grandparents driving SUVs are old enough to drive, the SUV will fall.

This happened with wagons of yore and now they’re experiencing quite a bit of a resurgence. What’s old is new.


Kinja'd!!! Ash78, voting early and often > Nauraushaun
03/06/2019 at 18:17

Kinja'd!!!0

Tech-future articles are almost always overly optimistic. They act like cars are replaced as cheaply and easily as PCs. We have decades of infrastructure to build before full  EVs hit even 20% market share. Right now is more like figuring out which brand/platform/method will be the one that scales up the best.


Kinja'd!!! arl > Nauraushaun
03/06/2019 at 19:08

Kinja'd!!!1

I was over at BMW’s site a few months ago playing around with their configuration tool , whipping up a base 230i, when I noticed that no where on their site does it say The Ultimate Driving machine.

Now it’s some stupid Luxury Machine motto. I don’t even recall exactly what it said. But I haz a sad.


Kinja'd!!! nermal > Nauraushaun
03/06/2019 at 19:12

Kinja'd!!!0

Agree on some but not all points.

Yes, Tesla is stealing market share from BMW & friends. That’s not because the current BMWs are bad as much as it is that market demands changed.

The new M2 is the best and most BMW-y BMW, ever. The i3 and i8 are both 5 year old designs that still look “futuristic”, and probably will for the next 5 years . The 6-series Gran Coupe is still the best looking sedan on the market . The X SUVs are still SUVs that drive like a modern interpretation of what a BMW in SUV form should be.

In the meantime, Tesla created something that people that traditionally bought BMWs didn’t know they wanted. That’s the problem. It doesn’t matter how good and BMW-y the new BMWs are.


Kinja'd!!! Nauraushaun > nermal
03/06/2019 at 19:28

Kinja'd!!!1

Agreed about the M2, great stuff.

The i3 and i8 are still looking great but aside from the design they’re pretty much flops right?

I suppose you’re right. It’s not all bad. But Tesla disrupted such that BMW’s best work isn’t enough.


Kinja'd!!! Nauraushaun > arl
03/06/2019 at 19:28

Kinja'd!!!0

:(

Luxury Machine.


Kinja'd!!! Nauraushaun > Ash78, voting early and often
03/06/2019 at 19:29

Kinja'd!!!0

Very true


Kinja'd!!! Nauraushaun > gettingoldercarguy
03/06/2019 at 19:29

Kinja'd!!!0

I hope so. I do. But I don’t believe it.


Kinja'd!!! Nauraushaun > farscythe - makin da cawfee!
03/06/2019 at 19:30

Kinja'd!!!1

Agreed. I have a theory that every car I’ll ever own has been built. Except perhaps some safe future family hauler.


Kinja'd!!! DutchieDC2R > Nauraushaun
03/06/2019 at 19:32

Kinja'd!!!0

I think youre wrong though. Not on all aspects, but, Citroën for example, still create (or at least try to create) cars that are outside the ‘bland’ spectrum or things. Their DS brand brings out some of the prettiest vehicles seen on European roads (in the ‘Hi, I’m Regular Joe and I can afford a new car’ car market anyway) .

It might not be ‘whacky frenchiness’, but I feel like they are still trying to retain that French character, that thing that makes you go ‘Thats a Citroën !’.

As for the Subaru comment, something I disagree with as well. Subaru got properly known for taking their rally equipment on the street. Their WRX’s were what made Subaru, Subaru today. Naturally, the permanent AWD system is what they are known for, but I do still genuinely believe they’re trying to keep that rally spirit thing alive.

Maybe I’m too naive about the future, maybe I’m trying to look at it too positively, not accepting that yeah, were all headed to this SUV distopia. Maybe I’m just hoping that we’ll keep having a couple of brands that will keep putting out cars that are non-SUVs, exciting and worth a look. 


Kinja'd!!! gettingoldercarguy > Nauraushaun
03/06/2019 at 20:45

Kinja'd!!!0

Oddly enough, Toyota sees this happening as well.

https://www.roadandtrack.com/car-shows/detroit-auto-show/a25921929/why-toyota-is-sticking-with-sedans/

“At the 2019 North American International Auto Show in Detroit, we spoke with the head of the Toyota brand in North America, Jack Hollis. He told us why he thinks sedans are still important...“Younger folks, do they ever want to drive what their parents drive? That’s why cycles come into place,” he said."


Kinja'd!!! Nauraushaun > gettingoldercarguy
03/06/2019 at 21:04

Kinja'd!!!1

That’s beautiful! That adds a lot of credence to the idea. I suppose it’s a similar reason to keeping the 86 and Supra - aiming not just at buyers, but at the next generation of buyers and what they m ig ht want.


Kinja'd!!! Nauraushaun > DutchieDC2R
03/06/2019 at 21:06

Kinja'd!!!0

Citroen, yes but they’re *so* diluted compared to what they once were. And they’re owned by PSA owned by China.

Maybe Subaru aren’t so bad. They don’t have too many SUVs - in fact it’s mostly what they’ve been hawking for years now: Impreza/WRX, Lib, Outback, Forester. Which is a good sign not a bad one.

I hope you’re right. You seem right.


Kinja'd!!! nermal > Nauraushaun
03/06/2019 at 21:18

Kinja'd!!!0

The i3 and i8 are great in a vacuum. Both look and feel futuristic, which is their intent. The problem is that other than looking cool, they’re both a terrible value relative to their competitive alternatives. Hence the insanely high depreciation on them.

You could say the same about the rest of the range besides the M2 honestly.